Nitte International Conference
Media, Content and Consciousness:
Exploring the Individual and the Collective

16-17 November 2018

With the media becoming an increasingly pervasive and inescapable part of our lives, there is an urgent need to examine its implications on our existence. This conference will provide a space for different perspectives on various aspects of this rapidly growing reliance on media: including its production, consumption, and implications. The conference will be inaugurated by public intellectual and social scientist Shiv Vishwanathan.

Call for Papers
When media studies scholar Marshall McLuhan famously proclaimed in the 1960s that the medium is the message, he sought to change the focus of study to the medium itself. He suggested that every technology influences the manner in which we exist and relate to each other; it perhaps even affects the way we think. McLuhan’s words seem prophetic today, as scholars have recognised the importance of studying not just the content, but also the form: both the medium and the message. To study this, many interdisciplinary fields of study have emerged. Media psychology is one among them, with its focus on understanding media and its effects on the individual and collective consciousness.

The conference looks to explore such pertinent issues in this field, placed especially in the context of contemporary India and South-East Asia. It also hopes to analyse changes in media form and content, media conduct, the manner in which media is produced and received, and its short and long terms effects on different aspects of human mind and behaviour. These concerns are relevant to different fields, especially media studies, cultural studies, psychology and sociology. This conference hopes to build a conversation between these diverse yet connected areas of study, leading to an interdisciplinary understanding of the shifts in the way we consume information and entertain ourselves, and the effects this has on how we exist, perceive and interact with the world.

Conference Subthemes
Broad topics for the papers could include, but need not be limited to, the following:
  • Impact of media use and dependence on individual psyche and collective consciousness
  • Understanding fragile identities through the eyes of the media: refugee crisis and negotiating nationalism
  • Changing values and ideals
  • Media trial: Watchdogs or persecutors
  • Impact on public memory and retention
  • Media’s role in conformity and dissent
  • Exploring the ‘mob’; role of the media in unifying and polarising the public
  • Media’s role in the creation of public figures and institutions
  • Alternative ways of reading media and its effects
  • Fake news and authenticity of information
  • Exploring creativity and originality in media content
  • Media ownership and conflict of interest
  • Changes in narrative and story-telling
  • Shifting patterns of media consumption (and its effects)
  • Representation and essentialization through media
  • Creation and negotiation of digital identity (Public-self)
  • Shifts in generation and dispersion of knowledge
  • Examining perspectives on media literacy
  • Analysing trends in, and effects of, virtual reality, interactive interface and gaming
  • Challenges of sustaining ethics in media

Select papers will be published in the form of a book with an ISBN indexing.
The committee invites abstracts covering the broad areas of the workshop for presentations.

Resource Persons
Inauguration and keynote address: Shiv Vishwanathan
Further details will be updated soon.

Registration and other details
Interested participants should mail a 300 word abstract along with a brief bio-note to on/by the 20th October 2018.

Important Dates:
Conference Date: 16-17 November, 2018
Abstract Due date: 2nd November, 2018
Acceptance Information: 4th October, 2018
Registration closes on: 6th November, 2018
Full Paper Submission: 8th November, 2018
Delegate Registration Fees: Note: Registration fee covers welcome kit, breakfast and lunch during the conference.

Limited accommodation* (on payment and first-come-first-serve basis) can be arranged at the University hostels located in the campus. If required, please book accommodation in advance. Kindly contact the conference committee for further information.
(*Accommodation charges include dinner provided at the hostel)
  • Accommodation charges for Non-AC twin sharing room: Rs.500/
  • Accommodation charges for Non-AC single room: Rs.600/
  • Accommodation charges for AC twin sharing room: Rs.700/
  • Accommodation charges for AC single room: Rs.1100/

Registration Payment:
The registration fee can be paid through Online transfer or Demand Draft.

NEFT/Online Transfer
Account Name: Nitte University
Account Number: 02452200042424
Name of the bank: Syndicate Bank
Branch: ABSMIDS, Deralakatte
IFSC: SYNB0000245

Demand Draft issued in the name of: NITTE UNIVERSITY, payable at Mangaluru.

Upon payment please mail the UTR number or the DD number to

About Nitte Institute of Communication (NICO):
Located on the outskirts of the coastal city of Mangalore, NICO is a media school that strives to create a new class of media professionals capable of meeting the needs of a society where media is playing an increasingly important role. The Institute offers programmes that blend theory and practice for a holistic education. Launched in 2012, NICO offers a three year undergraduate programme in journalism and mass communication, providing students a grounding in different fields of humanities and media studies. NICO’s two year postgraduate programme offers specialisations in three fields of study: Print & New Media, Broadcast, and Corporate Communication.

Travel: Nitte Institute of Communication is located in Deralakatte, Mangaluru. The closest airport is the Bajpe International Airport, Mangaluru, located 23kms (Approx 40 mins) from the campus.

Daily intercity buses also ply from major cities such as Mumbai, Bangaluru, Chennai, Hyderabad, Kochi etcetera.

Mangaluru Central Railway station is located 11kms from the main campus.

Nitte offers free bus facilities from the city to the campus for its participants. Buses ply at set times on all working days and from designated locations for pick-up.

Contact Details:
Conference Email:

Organising Committee:
Prof Raviraj
+91 70224 94202

Mr Melvin Thomas
Asst Professor
+91 91104 41563

Ms Manya Venkatesh
Asst Professor
+91 81056 82168